Ludacris Talks His Mattel Toy Assortment & Being a Lady Dad

Picture Supply: Courtesy of Chris Bridges

Chris Bridges, higher generally known as Ludacris, wears many hats: rapper, actor, producer, creator, and TV creator by means of his animated Netflix collection, “Karma’s World.” However considered one of his proudest accomplishments is being a lady dad. Whereas hip-hop has “opened the floodgates” for the multihyphenate’s long-standing profession, the daddy of 4 credit his daughters — Karma, Cai, Cadence, and Probability — because the inspirations for his newest endeavor.

“It took place due to what you simply stated — folks eager to see themselves.”

In honor of “Karma’s World”‘s third season, which premiered on July 7, Bridges has partnered with Mattel to debut a one-of-a-kind toy assortment. The in depth line, launching on July 17, contains dolls, doll equipment, styling heads, and function play modeled after the fan-favorite characters from the present. Although his Netflix collection, named after and impressed by his daughter Karma, is barely a 12 months outdated, Bridges tells his new Mattel assortment has been a very long time within the making. “It took place due to what you simply stated — folks eager to see themselves, not solely on display screen however eager to see themselves represented in dolls as properly,” he explains. “As a result of there’s not an oversaturation of that occurring. So what higher method to impress the followers than to do it on this approach?”

Picture Supply: Mattel

Elevating younger Black women round an business that is actively combating for extra illustration, Bridges understands eager to really feel extra seen. And due to his giant platform, he feels it is his responsibility to proceed filling that void with “Karma’s World.” “I am a lady dad, [so] I simply wish to be the change that I wish to see for the world, clearly, for my family and my daughters as properly.” Of his newly launched toy assortment — full with an assortment of dolls designed with a spread of pure hair textures — Bridges says “there’s nothing as superior as what we’ve got, [and] I can humbly, however very proudly, say that.”

“[I want it to be] empowering to kids and fogeys.”

Just like the creation of “Karma’s World,” Bridges relied on his daughters to be “extraordinarily trustworthy” when it got here to the event of his Mattel assortment. Working with them hand in hand, utilizing real-life experiences, and listening to their suggestions helped him guarantee authenticity was all the time prime of thoughts. “[I want it to be] empowering to kids and fogeys, inspiring kids and fogeys, hoping that they dream greater, understanding that they’ll change the world positively. One particular person and one seed planted at a time, placing [out] extra positivity, with the ability to have morals and themes, talking about their points and issues, and opening up dialogue with folks, versus harboring issues inside,” he says.

So far as his personal kids’s legacies, Bridges hopes his 4 daughters perceive that they are now a part of one thing that is “serving to to alter the world for the higher.” “If I am main by instance, then they know and see firsthand the affect that it may well have on everyone,” he provides. “As a result of that is what we’re really right here for as human beings.”

The “Karma’s World” Mattel assortment shall be out there for buy on Goal, Walmart, and Amazon‘s web sites on July 17. Season three of “Karma’s World” is at present streaming on Netflix.

window.fbAsyncInit = function() {
appId : ‘175338224756’,
status : true, // check login status
xfbml : true, // parse XFBML
version : ‘v8.0’
// Load the SDK Asynchronously
var id = ‘facebook-jssdk’; if (d.getElementById(id)) {return;}
if (typeof scriptsList !== “undefined”) {
scriptsList.push({‘src’: ‘’, ‘attrs’: {‘id’:id, ‘async’: true}});

Leave a Reply

Your email address will not be published.