Kenia Os Went From YouTube Influencer to Pop Star

In our Q&A sequence Inform Me Más, we ask a few of our favourite Latinx artists to reply the questions solely their BFFs find out about them, revealing every thing from their most up-to-date learn to the songs that get them hyped. This month, Mexico’s largest rising star Kenia Os takes the take a look at, and we’re all ears.

It isn’t straightforward to turn into a pop star and it is even more durable to make the soar to pop stardom from different walks of life. Whether or not it’s films, modeling, or influencing—for each Hailey Steinfeld there are dozens extra that fail to crossover. However that is what makes Kenia Os particular. Not solely was she capable of make her break, however she’s additionally performed so in a reasonably extraordinary vogue, leveraging her grassroots and following as a content material creator to turn into considered one of Mexico’s largest rising stars. Now, within the midst of her first U.S. tour, the 23-year-old singer could not be happier with the way in which issues have turned out.

“It is going rather well!,” she tells concerning the tour. “I used to be a bit of fearful that I wasn’t going to have the vitality to offer 100% p.c, however each time I am in a brand new metropolis, the folks give off such good vitality that I take the stage with this unbelievable feeling.”

By means of 4 exhibits thus far, the singer says the vitality she receives from her followers is greater than sufficient to maintain her leaping round on stage all evening. “[The energy] is identical, just a bit bit extra chill,” she laughs. “For instance, after I meet followers in Mexico, they will hug me actually tightly and generally I virtually fall. Within the U.S. it is not like that. We meet and I’ve to inform them like, ‘hey, hug me!'”

Even when the vitality is barely totally different, it is clear from the way in which that she talks about them, that Kenia Os’s followers are an intrinsic a part of who she is as an artist. Sure, most musicians perceive that their followers contribute a lot to their success and relevance. However influencers and content material creators are a particular case. From the second they step in entrance of their webcam or front-facing digicam, they’re elevated by their followers. And because the likes and shares come rolling, they will take that momentum and attempt to channel it right into a myriad of endeavors.

It is no marvel Kenia Os gushes about her followers; they have been a vital half of serving to her understand goals she had as soon as deserted. “I had all the time admired the multi-faceted artists that got here out of Disney like Selena, Miley, [and] Demi. I dreamed about being like considered one of them,” she says. “However as you develop up and also you get actual about your prospects, you assume ‘this is not going to occur for me.'”

However even when she’d given up on Disney-esque goals, she nonetheless wished an outlet to specific herself. So, she turned to YouTube. Kenia Os’s vlogs proved to be the proper medium to showcase her make-up prowess and her bubbly persona. And thru the video content material platform, she’d discover an viewers that embraced her from the very begin.

“From day one I had lots of guests and it grew actually rapidly,” the singer shares. “And [when that happens] you begin to see extra prospects, and the stuff you had thought you’d by no means obtain in life, they begin to really feel extra tangible. So, I stated, ‘Okay, I will attempt music.'”

Her first shot got here in 2018 with the discharge of “Por Siempre,” a moody pop ballad through which Os comes off as virtually timid, nonetheless within the strategy of looking for herself and her sound. Two years later nevertheless, she’d launch her first studio album “Canciones Pa Mi Ex,” and with it, the refined pop model that will catapult her to mainstream success and garner the respect of underground and well-established artists like Snow Tha Product and Mexican pop legend, Thalia, who she just lately collaborated with for “Para No Verte Más,” a reimagining of the ska observe by La Mosca Tse-Tse.

With every subsequent album, she continues to work laborious to refine her sound and model much more, investing in singing, dance, and stage presence classes. But nonetheless, she is aware of there’ll all the time be folks on the market who doubt her for coming into music from a background of content material creation.

“It has been tough at occasions, greater than something as a result of there are all the time individuals who need to level out what I do not do nicely and really feel that I should not be the place I’m at the moment.”

“It has been tough at occasions, greater than something as a result of there are all the time individuals who need to level out what I do not do nicely and really feel that I should not be the place I’m at the moment,” she says. “However alternatively, I’ve so many individuals which are encouraging me and I’ve made so many strides bodily, mentally, and emotionally that now after I’m on stage I get pleasure from it and actually really feel like an artist. But it surely was a course of, the place for 3 or 4 years I used to be actually making an attempt to stability every thing.”

That course of and the expansion Kenia Os has made are mirrored in her newest album, “K23” and the following tour. A playful, empowering pop album providing that takes inspiration from every thing from disco to anime, “K23” is a celebration of the place the artist is in her private {and professional} life proper now, and the imaginative and prescient she’s crafted for herself.

“I wished this album to be glad and energetic, like a celebration. And I feel I achieved that,” she says. “If I make a tragic music, it is to encourage or there is a message behind it. However I am glad now and I do not need to put out something unhappy.”

And what’s to not be glad about? Prior to now three years, Kenia Os has seen the work she’s put in come to fruition, whether or not it is her profession as an artist or her entrepreneurial efforts with her makeup line K Os Magnificence. So what’s subsequent?

“As an artist and a singer there are nonetheless lots of issues I need to obtain,” she says. “I might like to act. I might like to proceed creating as an entrepreneur as nicely. [Throughout my career] every step has led me to the subsequent and I simply need to maintain climbing up that ladder.”And together with her dedication to her music, savvy enterprise thoughts, and following of adoring followers, Kenia Os shouldn’t have any drawback doing simply that.

Learn on for extra particulars about what the younger pop star has been maintaining with when she’s not touring across the U.S. and Mexico. How has music healed you?

Kenia: Composing, writing, and releasing my feelings. What’s your favourite anime?

Kenia: Demon Slayer. Who’s your favourite demon slayer character?

Kenia: Nezuko. What is the final film or sequence you watched?

Kenia: “The Final of Us.” What album are you at present obsessive about?

Kenia: Feliz Cumpleaños [Ferxxo] de Feid. How would you describe your private model?

Kenia: Traditional with a mixture of stylish and road. What was the final unhealthy determination you made that turned out nicely for you?

Kenia: Answering my ex.

Picture Supply: Alfredo Persan

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