From YouTube to Stardom: Alaina Castillo

Alaina Castillo is slowly however steadily rising into pop stardom, and on her method there, she’s capturing the emotional pulse of a whole technology. By smooth and melodic tunes, the Mexican American artist is vocal about her emotions, all whereas basking within the pleasure that processing her darkish feelings via music brings her.

First gaining recognition with covers on YouTube, Castillo reached new heights in 2022, opening for Coldplay in her Houston hometown’s personal NGR stadium throughout the band’s “Music of the Spheres” World Tour and releasing her critically acclaimed EP “Fantasies.” Now, she’s specializing in creating new music that showcases all of her sides, from the uncooked, unhappy feelings to her Latina identification and her love for EDM music.

“I am doing the little type of unhappy dance vibes which can be bringing in a bunch of Spanglish . . . I am incorporating plenty of dance influences,” she tells “I am very excited as a result of it is mixing my two worlds — I suppose three — of the Spanish with the unhappy lady [and] with the dance. So it needs to be actually, actually thrilling.”

The Tejana singer-songwriter burst onto the scene with dreamy pop and R&B tunes, and lyrics in Spanglish, by the hands of producer RØMANS, who discovered her on YouTube. RØMANS has beforehand labored with Demi Lovato and John Legend. As a teen, Castillo used to attend raves and maintain on to that cathartic feeling for weeks. Creating music with lyrics which can be true to life’s lows whereas emitting uplifting feelings is vital to her intention as an artist.

Amongst her influences, she lists artists from Rihanna and Miguel to the dance-music powerhouse Excision. “I have been realizing that I had some sh*tty conditions. I’ve grown from them. I’m nonetheless making an attempt to undo years of trauma and all these items, and that is why even when it is so unhappy and bitter, there’s nonetheless a cheerful little optimistic facet to it since you want that in life,” she says whereas reflecting on her music-creating course of.

On this method, Castillo’s music conjures up emotions of nostalgia, the sort that may make listeners course of their very own feelings round nostalgic life moments, from falling out of affection to heartbreak. Within the playful and addictive dance single “Social gathering in My Head (Ur Not Invited),” she sings, “Preserve it unhappy/ no retaining tabs/ that is the way you get management/ Se que me quiere poseer” (“I do know he desires to own me”). In the meantime, in “Unhappy Women At all times End First,” she sings, “She’ll say she’s wonderful/ her darkest lie,” talking to the pressures many ladies really feel to faux to be OK.

It is the type of realness that retains you hooked, because it’s therapeutic and grounded in actuality. “I type of write plenty of issues about love, however it’s both pleased issues or simply very poisonous type of ideas . . . however generally it is like, I need a bit dance with it, or I do not need it to only be a tragic, sluggish, synth R&B tune. I need it to type of have a buildup,” she says.

“I used to be the one lady with three brothers, so singing was type of the artistic factor that I had.”

Castillo started singing on her personal as a child. When she was in first grade, she’d carry round a blue CD participant and sing to individuals. Ultimately, she started collaborating in expertise reveals and joined the choir. “I simply was all the time doing it as a result of I appreciated the way it sounded . . . I believe [my family] type of simply allowed me to do my factor,” she shares. “I used to be the one lady with three brothers, so singing was type of the artistic factor that I had.” Her introduction to music as a child in Houston started with Christian music and extra American pop singers just like the Seaside Boys. Ultimately, her household relocated to League Metropolis, TX, the place, as a teen, she began attending raves and connecting with others via music.

Whereas the brand new metropolis wasn’t as various as Houston, Castillo finally discovered her tribe. She mentioned that in center college and highschool was when she understood she was totally different, but she was capable of be totally different with others like her. Nonetheless, Castillo typically felt like an outsider, and that is when she discovered emotional solace by posting covers on YouTube, the place RØMANS finally discovered her. Many stars in right now’s period started in the same method, like Chloe x Halle, who had been discovered by Beyoncé’s staff, or La Gabi, who obtained picked up by J Balvin. They’re far and few between, and but these are gifted artists who crack a sure code with persistence and expertise. “Music, to me, was simply an escape. It was an escape from the life that I had and I needed to create a greater life that I knew I deserved,” Castillo says. Music has turn into a method for her to embrace her Latina identification, imbuing her music with the richness of her experiences and her bilingual actuality. For Castillo, her household’s background has turn into a supply of energy and empathy. It permits her to be thankful for her blessings.

“I actually began [making music] to be myself and to have and create a life that was totally different than feeling trapped in a room the place I did not have an opinion and I did not have a say.”

Nonetheless, as she continues rising within the business, staying true to her apply of constructing music to attach together with her feelings is vital. Castillo paints, sings, writes, and nonetheless posts covers on TikTok as a method of staying grounded throughout the thrilling turns her profession is taking. “I actually began [making music] to be myself and to have and create a life that was totally different than feeling trapped in a room the place I did not have an opinion and I did not have a say,” she shares with deep conviction in her voice. “And that is precisely what I am doing. And I am not about to let any person else order their option to the highest of my pyramid. Like, now I’m on the prime.”

Since releasing her first single, “I Do not Suppose I Love You Anymore,” in 2019, Castillo has actually grown her following exponentially. And but, whereas she steps into her subsequent venture, she stays loyal to her preliminary TikTok and YouTube followers, experiencing fulfilling moments within the course of.

“It has been tremendous superb. I began on YouTube doing covers, however now at any time when I am going dwell or I am speaking about what songs individuals need to see on my YouTube, and many others., lots of people simply say the songs from the ‘Fantasies’ EP,” Castillo says. “And to me, that is identical to a really full-circle second as a result of they used to ask me to do different individuals’s songs and covers and, you realize, they nonetheless do, however lots of people are exhibiting love for ‘Fantasies,’ and that is all that I might ask for.”

Picture Supply: Milkman

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