Blackpink’s Born Pink Album Assessment

Picture Supply: Getty / Udo Salters

Blackpink’s hotly anticipated sophomore album, “Born Pink,” is right here. Two years after happening hiatus in 2020, Jisoo, Jennie, Rosé, and Lisa are again with a decent eight-song providing that exhibits off every thing the group do finest — whereas nonetheless leaving numerous room for evolution.

Duality is written into Blackpink’s identify, and so they keep true to that theme on “Born Pink,” which dropped on Sept. 16. The album showcases every member of the group’s simple self-confidence whereas switching between tenderness and ferocity. They maintain nothing again on the opener, their lead single, “Pink Venom,” a tune that celebrates their simple star energy. They keep the opener’s electrical depth on their second single, “Shut Down,” a midtempo, hip-hop-influenced tune about proving haters fully improper, and on “Typa Woman,” a heavier digital providing that leans onerous into the band’s girl-boss power.

The primary few songs comprise lyrics that publicize the band’s extraordinarily assured, untouchable exteriors, resembling “Want a lesson, see the necklace, see these clothes / We do not purchase it, wе request it.” However a number of the album’s strongest factors are the locations the place Blackpink enable cracks of their ultrapristine facades to indicate, revealing the insecurities that generally disguise behind them.

Issues begin to shift on the buoyant “Exhausting to Love,” which includes parts of anthemic ’90s rock-‘n’-roll alongside edgier pop parts paying homage to Doja Cat and Halsey. On it, the band specific hidden insecurities about their skill to be beloved. “You do not see the problems, I acquired ’em,” Rosé sings. On the refreshingly easy “The Happiest Woman” — the album’s solely downtempo providing — the band promise to stroll out and smile, whatever the heartbreak and internal turmoil they actually really feel. Among the tune’s finest lyrics query the aim of magnificence and the seek for fame if no love comes with it, with Jennie asking, “If I am so stunning, then why?” and Lisa singing, “There isn’t any one else guilty this time / Do not change the reality, we will not undo / The excessive we chase.”

After diving deeper into their emotions, the group discover real confidence once more on “Tally,” an ode to residing precisely the way in which you need to dwell and loving who you need to love, no matter critics. The tune calls out age-old double requirements that condemn ladies for doing what males do on a regular basis, and the result’s a gritty anthem that celebrates autonomy and being your self above all else. “Prepared For Love” is the cherry on high, discovering the band really prepared to depart their doubts behind and have a good time the longer term.

Musically, the album stays true to the band’s modus operandi, which is making irresistibly danceable pop music. To do this, the sound attracts from all the present second’s most profitable musical types and motifs, mixing sounds from hip-hop, stadium rock, softer bubblegum pop, and even fastidiously positioned classical interludes. (Per Rolling Stone, for instance, the hook on “Shut Down” comes from Italian classical composer Niccolo Paganini’s “La Campanella.”)

That placement, together with each sonic shift, feels exactly engineered for optimum influence, designed to again epic, cheer-inducing onstage choreography or to soundtrack viral TikToks. It could possibly all really feel a bit overly exacting at occasions, and it is price asking what may occur if Blackpink allowed extra vulnerability to paint their sound and, extra importantly, their lead singles. Regardless, the album is filled with sonic gems. The band by no means linger on any specific theme or sound for lengthy, as an alternative switching and altering like flashing lights and expertly threading all of the contrasts collectively.

All in all, “Born Pink” is an ideal album for getting up and going out, becoming a member of Beyoncé’s “Renaissance” in a pantheon of music that feels designed for celebrating your self — whether or not you are single or on the lookout for love or falling into or out of it — and tuning out anybody who desires to deliver you down, particularly in case your best naysayers are the doubts in your head.

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